Go To Market Frameworks

Economically empowering communities requires more than just a willingness to do it.

The challenge is always how to move to that next stage – deploying nationally, engaging, educating, transferring
knowledge, building capacities and getting ready to trade.

Our hands-on, tailored framework: GET READY TO TRADE™
is run by experienced international trade and enterprise specialists and developed around your country and community-specific needs.

GET READY TO TRADE™

The International Go To Market programme that prepares, connects and empowers.

It provides you with contacts, knowledge and tools that will help you build the business eco-system for women-owned MSMEs:

  • Set up networks at national and local level; connect with international networks
  • Support local businesses with international mentors
  • Establish a sustainable learning environment with tools and training in business basics for MSMEs in Finance; Marketing; Sales; Communications and Presentation Skills, Tech, Digital, Social Media & eCommerce
  • Engage with communities to ensure that Digital and Enterprise are an integral part of the local curriculum; Share best practice and Knowledge Transfer
  • Help to set up local initiatives that include: country and internationally recognised standards and certifications, trade shows participation; country-level introductions, sign-posting, collateral and guides.